Inside LookBerry
Fashion, culture and the people shaping what comes next.
The Dress Was Returned. Why Is the Influencer Still a Success?
A million views don’t guarantee a successful sale. LookBerry Fashion Battles challenges how fashion brands measure advertising effectiveness when purchased items end up being returned.
Don't Confuse Dubai Fashion with the Dubai Mall Shop Window
Dubai spends billions on fashion, but how can an unknown brand reach customers in one of the world's most competitive markets?
Victoria’s Secret Brings Sexy Back as the Brand Reinvents Itself in 2026
Victoria’s Secret is returning to its original identity in 2026 as CEO Hillary Super pushes the brand back toward glamour, confidence, and bold femininity.
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SKIMS Is Teaching Luxury Brands a Dangerous Lesson in 2026
SKIMS is changing fashion in 2026 by using celebrity influence, limited drops, and internet driven demand to outperform traditional luxury strategies
Balenciaga Continues to Push Controversy as Strategy in 2026
Balenciaga continues using controversy, extreme styling, and internet culture to maintain relevance and visibility in 2026.
Rihanna Blurs the Line Between Fashion, Beauty, and Celebrity Power in 2026
Rihanna continues to expand her influence in 2026, turning personal style, beauty, and fashion into a unified global business ecosystem.
Jacquemus Turns Fashion Drops Into Viral Events in 2026
Jacquemus is redefining fashion marketing by turning every collection drop into a viral digital event driven by storytelling and social media
Roar Cruise to Present Its Summer Collection on LookBerry as First Berries Battles Prepare for May
Roar Cruise will present its summer collection in Dubai on LookBerry as the platform prepares its first Berries battles in May, introducing a new format of fashion competition.
Zara Accelerates Ultra Fast Fashion With Weekly Drops in 2026
Zara is increasing product drop frequency in 2026, reshaping fast fashion with speed, data, and real time trend response.
Luxury Brands Are Losing Control to Influencers in 2026
Influencers and creator led brands are taking market share from traditional luxury fashion houses, reshaping the industry in 2026.
Victoria Beckham Goes Mass Market Smart Move or Brand Risk in 2026
Victoria Beckham enters the mass market with a new fashion collaboration, sparking debate about luxury positioning and brand strategy in 2026.
Tyler, The Creator Expands Golf le Fleur Into a Luxury Fashion Line
Tyler, The Creator is transforming his brand Golf le Fleur into a full lifestyle fashion label, blending streetwear roots with luxury positioning.
Celebrity Brands Are Reshaping Global Fashion in 2026
From Rihanna to Kim Kardashian, celebrity-led brands are transforming the fashion industry and challenging traditional luxury houses.
Tommy Hilfiger doesn’t just launch campaigns anymore. It engineers moments.
Tommy Hilfiger Travis Kelce, fashion campaign 2026, NYC fashion shoot, celebrity fashion collaboration, sports fashion, pop culture branding
SYRN: The New Face of Luxury Lingerie
Sydney Sweeney launches SYRN, a venture-backed lingerie brand redefining modern sensuality through minimalism, comfort, and Gen Z–driven aesthetics. Built as a real fashion business rather than a celebrity side project, SYRN signals a new era where influence, identity, and commerce merge into scalable brands.
Chanel SS26 signals a strategic shift from legacy spectacle to modern identity
The new chapter of Chanel begins with the debut of Matthieu Blazy, marking one of the most significant transitions in luxury fashion after the era of Karl Lagerfeld.
MY x MY joins LookBerry with its first retail move in the region
From Kyiv to Dubai: MY x MY joins LookBerry with its first retail move in the region
YANINA Couture Spring Summer 2026 Haute Couture Collection Inspired by Coco Chanel
YANINA Couture presents the Spring Summer 2026 haute couture collection, a luxury fashion statement inspired by the life of Coco Chanel
When Fashion Slows Down, Community Becomes the New Luxury
LookBerry, built in Dubai, is redefining fashion in times of global uncertainty by shifting from a planned phygital retail launch on Palm Jumeirah to a digital first ecosystem that empowers emerging niche luxury brands to grow through content, community, and social commerce
Daily Rotation Collection by Lids: Fitted as the Centerpiece
The new Daily Rotation collection by Lids redefines fitted caps as a key element of an outfit and part of living mall culture.
Men’s Collection Tommy Hilfiger New York Spring–Summer 2026
Tommy Hilfiger unveiled the New York SS26 line with a focus on sartorial tailoring, preppy aesthetics, and an updated take on classic menswear.
adidas and Audi Revolut F1 Team unveil their first 2026 collection
adidas and Audi Revolut F1 Team present their first collaborative collection featuring technical apparel, ADIZERO footwear, and motorsport-inspired design.
Giorgio Armani Men’s Fall 2026 Collection in Milan
Giorgio Armani presented the Men’s Fall 2026 collection in Milan, focusing on soft tailoring, velvet textures, tonal looks, and continuity.
adidas and Mercedes-AMG PETRONAS F1 unveil 2026 teamwear
adidas unveils the official Mercedes-AMG PETRONAS F1 teamwear for 2026, featuring technical apparel and Ultraboost 5 footwear.
Designer Paul Smith and His Archive: Men’s Collection Fall 2026
Paul Smith presented his Fall 2026 men’s collection, reinterpreting archival looks from the 1970s–1980s through relaxed tailoring and classic menswear codes.
Louis Vuitton unveiled its Spring 2026 campaign with Jennifer Connelly
Jennifer Connelly, in looks inspired by the joy of dressing at home, stars in Louis Vuitton’s Spring 2026 campaign, photographed by Cass Bird.
Levi's Vintage Clothing to Release 1937 501® Selvedge Jeans
Levi’s Vintage Clothing has unveiled limited-edition 1937 501® Selvedge jeans featuring an archival cut, Japanese denim, and authentic period details.
Levi’s Vintage Clothing Releases the S506XX 1944 Jacket
Levi’s Vintage Clothing has released the S506XX 1944 jacket, based on an archival World War II–era design with authentic period details.
Loro Piana Unveils Spring 2026 Campaign in Provence
Loro Piana unveils its Spring 2026 campaign shot by Mario Sorrenti in Provence, highlighting art-driven locations and the Extra Softy bag.
Blumarine presented the Pre-Fall 2026 collection in Venice
Blumarine unveiled its Pre-Fall 2026 collection inspired by nocturnal Venice, featuring sheer fabrics, corsetry, lace and dark glamour.
Guangdong Launches Initiative to Take Fashion Brands Global
China’s Guangdong province has introduced the Wear Guangdong initiative to help local clothing and footwear brands expand into global markets.
Dior Appoints Josh O’Connor as Brand Ambassador
Actor Josh O’Connor has been named a Dior brand ambassador and will become one of the key faces of the house under Jonathan Anderson’s direction.
Amiri appoints Yuta Jinguji as global brand ambassador
Amiri has named Number_i member Yuta Jinguji as its global brand ambassador, strengthening the brand’s presence in Asia and the Japanese market.
Tommy Hilfiger Launches Global Partnership With Liverpool FC
Tommy Hilfiger has announced a multi-year partnership with Liverpool FC: official style for players, capsule collections, and global campaigns.
Footwear brand Vessi opened its first store in the USA
Canadian brand Vessi entered the U.S. offline retail market, opening its first store at Bellevue Square and announcing charitable donations.
Millie Bobby Brown Expands the Mills by Millie Bobby Brown Brand
Millie Bobby Brown unveiled an accessible Mills by Millie Bobby Brown clothing line for Walmart, focusing on comfort, inclusivity and everyday style.
Hailey Bieber è il volto della campagna Victoria’s Secret per il 14 febbraio 2026
Hailey Bieber ha partecipato alla campagna di Victoria’s Secret per San Valentino 2026, presentando una romantica collezione di lingerie e profumi.
Prada unveiled the Spring 2026 “Image of an Image” campaign
Prada revealed the Spring 2026 “Image of an Image” campaign featuring Levon Hawke, Hunter Schafer and an art-driven visual concept.
High-End Fashion Label Announces $2M Houston Upgrade
Brunello Cucinelli plans a major expansion of its Houston boutique in River Oaks District, nearly doubling retail space with a full redesign.
Polo Ralph Lauren, MLB and New Era Unveil 9FIFTY Caps
Polo Ralph Lauren teams up with MLB and New Era to release a premium Retro Crown 9FIFTY cap collection inspired by baseball heritage.
Thermore Strengthens Its Presence in the Fashion Industry
Italian insulation specialist Thermore strengthens its presence in fashion through new collaborations and a continued focus on sustainable materials.
Apple Martin Fronts GapStudio Winter Campaign
Apple Martin makes her fashion campaign debut in GapStudio’s winter collection, bringing modern elegance and quiet confidence to the brand’s new chapter.
Summer Fridays x Gap Drop: Shop the Cloud-Soft Loungewear Collection
Cult skincare brand Summer Fridays launched its first-ever apparel collab with Gap. Get the aesthetic: fleece sets, knitwear, and the Jet Lag Mask blue palette.
Calvin Klein’s New SoHo Flagship Is Here
Calvin Klein reopens in NYC with a sleek SoHo flagship — 3,000+ sq ft, minimalist loft design, curated collections and limited-edition capsule drop.
Target SoHo Reinvents Fashion Experience
Target reopens its transformed SoHo store with curated fashion, beauty and immersive design concepts crafted to inspire modern trend-focused shoppers.
Nana Anime’s Punk Legacy and Westwood Influence
How Nana redefined punk-romantic fashion through its heroines and Vivienne Westwood’s iconic designs, shaping a new generation of style lovers.
Weekly Fashion Shifts and Major Brand Moves
Major fashion updates: Prada acquires Versace, Tyler ends le FLEUR*, Demna evolves Gucci, SKYLRK opens in Tokyo, and Ralph Lauren debuts Olympic uniforms.
NYC Shopping Guide by a Fashion Insider
A fashion expert reveals New York City's best shopping areas—from hidden SoHo gems to luxe Uptown stops—offering a curated insider’s guide.
Why Prada Moved On From Dario Vitale at Versace
Prada’s acquisition of Versace is followed by Dario Vitale’s exit. What led to the decision, and what creative direction the brand may take next.
Fashion news to know in December 2025 today
December wraps up with campaigns, window spectacles, and standout launches from Fendi and Loewe that set the fashion mood for 2026 in motion.
December 2025 Fashion Launches You Should Know
The best fashion launches of December 2025 — from FRAME and Ritz Paris to seasonal winter drops that set the style mood for the holidays.
Milan Fashion Boosted by Prada–Versace Deal
Prada’s $1.45B purchase of Versace transforms Milan’s fashion economy, strengthens tourism and elevates Italy’s position as a global luxury destination
Milan Fashion Boosted by Prada–Versace Deal
Prada’s $1.45B purchase of Versace transforms Milan’s fashion economy, strengthens tourism and elevates Italy’s position as a global luxury destination
Prada Buys Versace in $1.4B Luxury Power Move
Prada Group finalizes its takeover of Versace in a $1.4 billion deal, uniting two Italian icons and setting a new direction for global luxury fashion
H&M and Stella McCartney New Collection
H&M unveils a new Stella McCartney collection at the Fashion Awards with red carpet looks and a renewed focus on responsible materials.
BAPE marks 25 years of Leather Classic Down
BAPE celebrates the 25th anniversary of its Leather Classic Down with a Japan-made limited edition, premium leather, and signature collector details.