Back what rises
Inside the Berries Club, members don’t just observe — they back, influence, and shape the projects that define what comes next in fashion.
A сurated funding system
Each project is initiated by a Berry and opened to the Circle for a limited time. Members participate using Berries Coin, directly influencing what gets created and seen.
How it works
A Berry launches a project
A fashion concept, campaign, or production idea.
The Circle backs it
Members contribute using Berries Coin.
Funding is time-limited
Each project is open for a defined period.
Funding is time-limited
Each project is open for a defined period.
What gets baked
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Creative production
Photoshoots, creative direction, and content creation.
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Microbrands
Emerging brands gaining visibility and driving sales.
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Creative talent
Photographers, stylists, studios, and beauty professionals.
What you gain
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Influence Support what gets created and shape what gets seen.
Access Take part in projects and creative processes.
Position Be among those who don’t follow fashion, but define it.
Status within the Circle
Recognition grows with your level of participation and impact.
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Patron
Recognized for actively backing projects and supporting emerging talent.
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Benefactor
A leading role within the Circle, shaping projects and influencing what rises next.
Berries Coin
Berries Coin is the internal currency used to participate in project funding. It allows members to back ideas, track their contributions, and remain part of the ecosystem.
Take part in what gets created
Join a system where visibility, capital, and creativity come together.