There are moments in fashion when a brand does more than release a collection. It changes geography, context, and meaning. Today, that moment belongs to MY x MY.
Founded in 2014 by two sisters in Kyiv, MY x MY has built its identity around romantic silhouettes, expressive patterns, and a deeply personal approach to design, where every piece tells its own story and reflects the multifaceted nature of modern women . Developed and produced in their Kyiv atelier, the brand represents a new wave of Ukrainian fashion defined by resilience, craftsmanship, and emotional connection.
Now, MY x MY takes its next step.
The brand becomes the first microbrand to join LookBerry in Dubai, bringing its collection into a new market and marking the beginning of its retail journey in the region. This move is not just about expansion. It is about presence.
At a time when the global fashion industry is being reshaped by uncertainty and shifting consumer behavior, Ukrainian designers continue to redefine what it means to create under pressure, turning fashion into a form of resilience and cultural expression. MY x MY stands as part of this movement, where creativity is not paused by circumstances but strengthened by them.
On LookBerry, the brand enters not as a listing, but as a narrative. Its pieces will be styled, interpreted, and amplified through creators, transforming garments into stories and visibility into demand.
This is not just a new market entry.
It is the beginning of a new chapter.
