As the year draws to a close, fashion shows no sign of slowing. December arrives not as an afterthought, but as a finale packed with creativity, new campaigns, immersive retail moments, and fresh visions for the seasons ahead. From digital storytelling to festive storefront fantasy, the industry ends 2025 on a high — expressive, imaginative, and looking forward. To make things simple, here is what shaped the final month of the year.
Song Hye-kyo refreshes Fendi’s Peekaboo
Fendi closes the year with a campaign that feels deliberately intimate and quietly powerful. The house places its iconic Peekaboo bag front and centre, reintroduced through the effortless confidence of Korean actress and global brand ambassador Song Hye-kyo. The digital visuals are styled to feel spontaneous, almost private — as if captured in a moment rather than staged. Yet every close-up reveals Fendi’s exacting craft: the Selleria hand-stitching, the structured silhouette, and the refined detailing that have defined the Peekaboo since its debut.
The presented styling introduces a more expressive side of the classic piece. Playful bag charms mix with silk scarves, while spring and summer looks for 2026 frame the Peekaboo as less formal and more instinctive. It becomes an object of quiet luxury with personality — individual rather than iconic, lived-in rather than preserved. The campaign positions the bag not as a fashion statement, but as part of daily life, reimagined through movement, mood, and modern ease.
Loewe turns David Jones into a surreal holiday world
Loewe closes the year with a theatrical holiday transformation at the Elizabeth Street windows of David Jones, unveiling its Spring/Summer 2026 Pre-collection through an imaginative visual installation. Inspired by the ceramic cats of British artist Louis Wain, the Spanish house translates whimsy into motion, colour, and illusion.
Inside the windows, sculptural feline figures glide across a curved production line, weaving through glowing slides illuminated by warm orange bulbs. The scene feels kinetic and playful, part carnival and part futuristic workshop. A shimmering green-tinted frame surrounds the display, layered with graphic cat illustrations that give the entire installation a dreamlike edge.
Loewe’s pieces appear embedded within the setting rather than displayed around it — tucked into unexpected corners, wrapped around characters, or balanced along the curves of the set. It is a window that demands attention and rewards closer looking, filled with detail and movement at every glance. The installation will remain on view through early January, extending the festive mood into the new year.
