Netflix’s global sensation «Stranger Things» wrapped up on New Year’s Eve, but the show’s star Millie Bobby Brown certainly isn’t slowing down.
The actress and entrepreneur has unveiled a new fashion venture with the launch of Mills by Millie Bobby Brown, an exclusive clothing line created in partnership with Walmart. The collection represents Brown’s latest step into the fashion business, expanding her portfolio beyond acting and her existing lifestyle brand.
Mills by Millie Bobby Brown debuts with an assortment of around 100 pieces spanning ready to wear, sleepwear and intimates. The lineup is designed to cover everyday wardrobe needs, featuring dresses, tops, skirts, denim styles, pajamas and underwear. The overall aesthetic leans toward youthful, relaxed silhouettes that prioritize comfort while reflecting current trends popular with a younger audience.
Brown has described the project as a chance to create clothes she would have wanted to wear growing up, emphasizing creativity, confidence and self-expression rather than perfection. The collection is positioned as approachable and playful, encouraging customers to experiment with style without pressure.
Key items in the range include satin woven pants finished with ruffle detailing, along with intimate pieces such as seersucker short panties and microfiber hipster briefs. The line is offered in an inclusive size range from XS to XXXL, reinforcing a focus on accessibility and fit across different body types.
Affordability plays a central role in the collection’s strategy. Many of the pieces are priced under $20, aligning with Walmart’s mass-market positioning and its broader push to strengthen its fashion offering for younger shoppers. The collection is available online, with a selection rolling out to physical stores as well.
The Mills launch follows the continued growth of Brown’s Florence by Mills brand, but differs in its scale and retail approach. While Florence by Mills has focused on direct-to-consumer channels and specialty retail, Mills is built specifically for mass distribution, aiming to reach a wider audience through Walmart’s nationwide footprint.
With her acting chapter in Stranger Things coming to a close, Brown appears to be entering a new phase of her career, one that places increasing emphasis on entrepreneurship. The debut of Mills by Millie Bobby Brown signals a clear intention to build a long-term presence in fashion, using accessibility, inclusivity and everyday wearability as the foundation of the brand.
