01
Attention stays on her
She looks magnificent. The audience remembers the model — and nothing else in the frame.
LookBerry Fashion BattlesWho gets the likes,
and who actually sells?
A fashion show and a model competition in one.
The question behind the show
The mission
This is not a beauty contest
The old format
A beauty contest
Looks for the most beautiful face in the room and stops there.
Beauty76
Product14
Desire to buy09
Fashion Battles
Commercial power
Look for the model who makes a product wanted.
Beauty72
Product88
Desire to buy94
Works with camera
Reads the frame, the light and the direction instantly.
Understands product
Knows what the garment needs in order to be seen.
Feels the brand
Catches the mood of a collection and carries it.
Creates desire
Turns a pose, a look and an emotion into wanting.
What brands usually ask
Does she look good in our clothes?
A portfolio can be beautiful. A post can collect thousands of likes. None of it proves the model can help a brand sell.
What Fashion Battles ask
Does the customer want it more after seeing it on her?
That difference is the one with commercial value — and the only one we measure.
One product. Different models. Different result.
Same swimsuit. Same light. Same audience.
02
Attention moves to the product
The pose, the movement and the mood push the garment forward instead of covering it.
03
The viewer asks where to buy it
Attention becomes desire, and desire becomes a question with a commercial answer.
04
For a brand these are three different results
Fashion Battles exist to make that difference visible — on the same product, in the same conditions.
Not reach. Reaction.
Likes are a number. Desire to buy is a signal.
Inside the ecosystem every battle produces more than a winner: interest in the model, interest in the look and the commercial reaction to the product itself.
Which model creates the strongest reactionWhich looks the audience lovesWhich products get the attentionWhich model fits which fashion categoryWhich model + product + look sellsWhich model creates the strongest reactionWhich looks the audience lovesWhich products get the attentionWhich model fits which fashion categoryWhich model + product + look sells
A new way to find models
See her at work, not in a portfolio
On the cyclorama models receive the same brief from the jury: a mood, a pose, a movement, an emotion — or the same product presented in a completely different way.
- 01How she takes direction
- 02How she moves
- 03How she changes a mood
- 04How she works under pressure
- 05How she looks next to a rival
Bring your fashion into the battle
Fashion entertainment, models, audience, content, data and commerce — inside one system. Ordinary fashion content asks whether it looks beautiful. Fashion Battles ask whether someone will want to buy it.
Fashion BattleCreates the attention and the desire.
LookBerry BoutiqueTurns that desire into a purchase.
See it. Like it. Want it. Buy it.One route, no detours to another site.