Prada has unveiled its Spring 2026 advertising campaign titled “Image of an Image,” continuing the brand’s exploration of fashion as a cultural and visual statement. The campaign brings together a diverse cast of actors, musicians and models, presented through a series of minimalist yet conceptually charged images.
The campaign is headlined by actors Levon Hawke, Damson Idris and Hunter Schafer, who appear posing against solid and textured backdrops. These settings include a grass field, faux fur surfaces and vividly colored backgrounds, reinforcing the campaign’s focus on image-making and visual perception rather than traditional narrative storytelling. Additional cast members include actors Nicholas Hoult and Carey Mulligan, musician John Glacier and model Liu Wen, further emphasizing Prada’s cross-disciplinary approach.
Levon Hawke marks his debut appearance in a Prada campaign. The actor, who is the son of Uma Thurman and Ethan Hawke, gained wider recognition with his role in the Apple TV series “The Crowded Room” in 2023. He made his feature film debut a year later in “Blink Twice,” directed by Zoë Kravitz, and appeared in the western thriller “The Thicket” in 2024. Most recently, Hawke joined the cast of Josh Safdie’s 2025 blockbuster “Marty Supreme.” Prior to his collaboration with Prada, he had already established a presence in fashion, appearing in advertising campaigns for Celine in 2023.
Conceived as an art-led project, “Image of an Image” reflects Prada’s ongoing interest in the relationship between fashion, photography and contemporary culture. Rather than relying on overt storytelling, the campaign centers on portrait-like compositions that treat the image itself as the subject, inviting viewers to consider how fashion imagery is constructed and interpreted.
The Spring 2026 campaign aligns with Prada’s broader creative direction under Miuccia Prada and Raf Simons, reinforcing the brand’s commitment to intellectual design, visual experimentation and cultural dialogue. The full campaign is set to roll out across Prada’s digital and media platforms throughout the season.
