STAGE 01
Top 100
Ranked by the community inside a style category.
Lookberry
Berries Club · Model Discovery
Model
Discovery
Today, anyone can be a model.
You don't need an agency, a professional portfolio or years of experience. If you have style, presence and know how to express yourself in front of the camera, Berries Club is where you get discovered.
Vote · Discover · Connect · Shape Fashion
Mila Ferrer
Street Style · #01
Nina Alvarez
Date night · #02
Lea Moreau
Beach · #04 · In BattleBERRIES CLUB · NOT A MODEL CATALOGUE
We don't search for traditional models. We discover people who can make fashion desirable.
A new generation of models is emerging. They are not defined by measurements, agencies or follower counts, but by style, presence, creativity and their ability to inspire others. They publish their own content in the Looks feed, get a response from the audience, enter the rankings of their style categories and can be invited to a Fashion Battle. All of it happens inside Berries Club.
01
Upload a Look
02
Choose your style
03
Get discovered
04
Enter the rankings
05
Top 100
06
Join a Fashion Battle
07
Become a Berry
08
Brand collaboration
01 / EVERYONE STARTS WITH A LOOK
No applications.
No agencies.
Start with your style.
Nobody needs a professional model profile or a business account to take part. A person publishes a photo or a video in Looks and picks the style or vibe it belongs to. Being a model here is a role, not a profession.
- Upload a photo or a video
- Choose the style or vibe it belongs to
- Publish it into the community feed
0%0%0%0%
02 / MODELS ARE PART OF THE COMMUNITY
People discover fashion through people.
Every Look in the feed can be answered in three different ways. One reaction ranks fashion, two others connect people.
Style Like
Vote for the style, creativity and fashion look you love. These votes build the rankings.
Attraction Like
Show personal interest. When the attraction is mutual, you can connect and start chatting.
Hot Like
Make your interest clear. A Hot Like lets you stand out and start a conversation without waiting for a mutual like.
So LookBerry solves two things at once: Style Likes choose the best in fashion, while Attraction and Hot Likes help people find each other and talk.
the person
the stylethe product
the stylethe product03 / COMMUNITY RANKING · BERRIES CLUB
Different styles discover different models.
Inside Berries Club, LookBerry continuously identifies the most interesting members inside every style category. The ranking is built on the community response to published Looks and other platform signals. There is no single global beauty score.
and other vibes
TOP 100 · STREET STYLE
BERRIES CLUB · UPDATED DAILY#01
Mila Ferrer
412 looks98.4
#02
Kenza Ait
286 looks96.1
#03
Yuki Mori
204 looks93.7
#04
Dasha Ivanova
178 looks91.2
#05
Noor Haddad
164 looks89.8
#06
Lena Kraus
151 looks88.3
Positions 07 to 100 continue inside the app
04 / FROM TOP 100 TO FASHION BATTLE
The next level of selection.
The most interesting members, usually inside the Top 100 of their style categories, can be selected by the LookBerry team for a Berries Club Fashion Battle. This is no longer the evaluation of a single photograph.
SELECTEDSTAGE 02
Selected
Invited into Berries Club for a real production.
STAGE 03Fashion
Battle
- How she works in front of the camera
- How she interprets a given style
- How she presents fashion products
- How commercially relevant her image is
05 / FASHION BATTLE
From digital discovery to real-world performance.
During a Berries Club Fashion Battle the selected members get real fashion challenges, work in front of the camera and create content. Their results become available to the community for voting. Digital discovery and real production meet inside one selection process.
6FASHION CHALLENGES
24SELECTED MODELS
1REAL PRODUCTION
BERRIES CLUB · FASHION BATTLECHALLENGE 03 · DATE NIGHT
Interpret the look in motion.
06 / THE COMMUNITY DECIDES
Discovery is not one casting manager's opinion.
WATCHVOTERANKDISCOVER
VOTERANKDISCOVER
CHALLENGE 03Nina AlvarezDATE NIGHT
Style
Creativity
Presence
Fashion relevance
Audience response
1,284 votes
CHALLENGE 03Lea MoreauBEACH
Style
Creativity
Presence
Fashion relevance
Audience response
1,176 votes
This is not a beauty contest. The Berries Club community votes on style, creativity, presence, fashion relevance and audience response.
07 / BECOME A BERRY
Discovered by the community. Verified by LookBerry.
BEFORE
Alba Ruiz
Personal LookBerry profile · 34 Looks
AFTER BERRIES CLUB BATTLE
Alba Ruiz
BERRYVerified LookBerry model · Party #01
Berry appears directly in the personal profile as a sign that the member went through selection and verification inside Berries Club. It is not a standard social-media checkmark.
Discovered inside the LookBerry community- Ranked highly in her fashion category
- Selected for a LookBerry production
- Completed a Fashion Battle
- Part of the verified LookBerry model network
08 / WHY BERRY MATTERS TO BRANDS
Less searching.
Better models.
Berries Club continuously discovers emerging fashion models before brands have to search for them. What a brand needs is not height, measurements or an agency, but a person who can present a product so that people want to buy it.
Already creates fashion content
Has a clear style identity
Received a community response
Passed LookBerry selection
Worked in a professional production
Can be judged on real performance
09 / MORE THAN MEASUREMENTS AND FOLLOWERS
Discover models by performance, not by measurements.
What is her style?How does she look with our product?How does the audience respond?Can she create desire?Can she generate sales?
Lea Moreau
Model performance profileStyle ranking#01Beach category, 14 weeks in Top 10Looks364Published inside the community feedBattle performance94.5Average Berries Club score across 6 challengesAudience engagement11.4%Response rate on tagged Looks
Products featured78Brand items tagged in her Looks
Sales generated€92KAttributed through Model Commissions10 / FROM MODELS TO COMMERCE
One full cycle, inside one ecosystem.
DiscoverSelectVerifyCollaboratePromoteSell
01Brand campaigns
Verified models for seasonal and product campaigns.
02Content production
Fashion content created inside Berries Club productions.
03Fashion Battles
Brand-hosted Berries Club challenges with community voting.
04Media retail
Products presented through real Looks, not ad units.
05Product promotion
Items tagged directly inside a model Look.
06Model commissions
Models earn on the sales their Looks generate.
11 / BERRIES CLUB MEMBERSHIP
The community doesn't just follow fashion. It helps choose who represents it.
Discover
Find new fashion models before anyone books them.
Vote
Take part in official Fashion Battle voting.
Connect
Meet the people who create fashion content.
Influence
Help decide which models rise inside LookBerry.
MEMBERSHIPModel status cannot be bought.
Membership gives the right to take part in Berries Club and in official community voting. Models rise through their own content, community response, ranking and Fashion Battles.
Join Berries ClubMonthly · Quarterly · Yearly
FOR FASHION BRANDS
Discover your next fashion model.
Access Berries Club, a community where emerging fashion models are continuously discovered, ranked and verified through real content and real audience response.
