Victoria’s Secret has unveiled its Valentine’s Day 2026 campaign, A Very VS Valentine’s, fronted by Hailey Bieber. The seasonal release highlights romantic lingerie, sleepwear, and fragrance selections designed around classic Valentine’s Day themes.
In the campaign imagery, Bieber appears in a bold red lingerie look featuring the Heart Chiffon Unlined Bralette paired with the Heart Chiffon Bikini Panty. The set emphasizes a sheer chiffon finish and heart detailing, reinforcing the collection’s playful yet sensual aesthetic.
The Valentine’s Day assortment also includes lounge and sleepwear options such as the Glazed Satin Heart Short Pajama Set, which blends a relaxed silhouette with glossy satin fabric and heart motifs. The collection extends beyond apparel with fragrance offerings including Very Sexy Euphoric and Very Sexy Blush Eau de Parfum, positioned as complementary gifts for the holiday.
Bieber is joined in the campaign by models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, each appearing in looks from the Valentine’s lineup. Together, the cast presents a range of interpretations of the collection, from classic lingerie styling to softer, at-home moments.
Several visuals play with nostalgic elements from the brand’s history. In one scene, Bieber is shown seated while painting her toenails in lingerie, echoing imagery from earlier Victoria’s Secret campaigns and subtly referencing the label’s archive.
With its mix of statement lingerie, satin sleepwear, and signature fragrances, the Valentine’s Day 2026 campaign positions Victoria’s Secret’s latest drop as a romantic, gift-focused collection anchored by Hailey Bieber’s modern, understated styling.
