Inside LookBerry
Fashion, culture and the people shaping what comes next.
Boredom Sells Better Than Any Campaign
An exploration of boredom-driven shopping and how emotional impulses influence online fashion purchases and consumer behavior.
The Most Valuable Client Doesn’t Post Stories
An exploration of how high-value luxury clients approach privacy, exclusivity, and their relationships with luxury brands.
A Full Wardrobe. Nothing to Wear
An editorial look at how changing lifestyles are reshaping fashion, from occasion-based dressing to clothing designed for everyday life.
Latest stories
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The Polished Trap and Fashion’s Perfect Illusion
A deep look at how fashion sells women the myth of looking “polished,” linking beauty to control, thinness and a life that leaves no room to live.
Firestone student meets Oscar-winning designer
A Firestone senior’s dream comes true after meeting Oscar-winning designer Paul Tazewell on TV, receiving praise and plans for a fashion career ahead.
Pam Hogg Scottish fashion icon dies aged 60s
Scottish designer Pam Hogg has died in a London hospice, her family confirms. Known for fearless style and famous clients, she leaves a bold legacy.
Copenhagen Fashion Week marks 20 years 2026
January’s AW26 edition opens Copenhagen Fashion Week’s 20th year with Nordic and global names,NewTalent debuts and the Zalando award reveal.
Chechnya’s New Rules on Women’s Fashion
Chechnya introduces limits on women’s clothing, banning “masculine” elements and urging headscarves, reigniting debate on freedom, identity and control.
Fashion Leaders Prepare for a New Style Era
Fashion executives face tariffs, AI, and shifting tastes as denim, trench coats, and affordable luxury redefine how brands plan for 2026.
Columbus Backs New Fashion HQ With 1M Grant
Columbus approves a $1M grant to turn a historic building into The Loom, a new hub with labs, shops, and space for fashion founders.
Street Style Diversity Shines in Hong Kong
Hong Kong’s streets blend locals, expats, and tourists into a dynamic fashion scene, revealing styles shaped by culture, speed, and neighborhood energy.
Art Becomes Fashion on the BYU Student Runway
BYU students transformed paintings from a major MOA exhibit into runway looks, blending art, design, and storytelling through clothing.
Quarter-Zip Movement Becomes a Lifestyle Shift
A viral quarter-zip trend has grown into a lifestyle movement built on confidence, self-improvement, and elevating personal identity.
Quarter zip trend sparks deeper cultural dialogue
A viral quarter zip trend on TikTok reveals bigger questions about Black identity, style narratives and respectability politics online.
Farida Khelfa releases iconic archive of French fashion
Farida Khelfa opens her legendary wardrobe with 200 archive pieces, reflecting her influence as one of French fashion’s most iconic muses.
Ritz Carlton reveals luxury fashion with Late Checkout
A new Ritz Carlton and Late Checkout collection blends luxury hospitality with high fashion, offering an elevated lifestyle experience.
Qatar uses fashion to court global luxury leaders
Qatar’s star filled fashion events drew supermodels, designers and industry icons as the country pushes to brand itself as a luxury hub.
Quarter zip trend reshapes lifestyle for young men
A rising quarter zip trend inspires young men to adopt cleaner style choices, healthier habits and a more confident daily mindset.
Paul Costelloe Dies at 80
Irish American designer Paul Costelloe, known for dressing Princess Diana and influencing London fashion for decades, has died at 80 after a short illness.
ND Designer Shines at NYC Fashion Shows
North Dakota designer Darline Perkins showcased Native inspired Red Lightning Couture pieces at two New York City shows, earning praise for her craft.
Fashion Trust Arabia 2025 Celebrates MENA Talent
Fashion Trust Arabia 2025 honored rising MENA designers in Doha with major awards, celebrity guests, cultural highlights and global industry leaders.
VCU Designer Shines at New York Fashion Week
VCU professor Maurice Gattis showcased his Fort Mosé 1738 spring summer 2026 collection at New York Fashion Week, blending culture and creativity.
SLU Vogue Fall Showcase Celebrates Local Talent
A vibrant fall showcase by SLU Vogue highlighted local designers, dynamic performances and student creativity for an audience of over 200.
ASOS Margins Rise Despite Ongoing Losses
ASOS narrows losses, lifts margins, and pushes ahead with its turnaround strategy as it focuses on customer experience, speed, and profitable growth.
Buying Too Many Second-Hand Clothes?
A look at the rise of second-hand shopping, why many of us may be over-consuming without realising it, and how to buy pre-loved fashion more intentionally.
UK Retail Slump in October Signals Caution
UK retail sales fell 1.1% in October as shoppers waited for Black Friday and the Budget, raising hope for a rebound in fashion spending.
Fabrica Runway Show Highlights Student Talent
Taylor University’s Fabrica show brought over 50 students to the runway, blending creativity, culture and themed fashion in a vibrant campus event.
Wes Gordon Honored at WashU Fashion Event
Wes Gordon spoke to students and designers at WashU, where he was honored during a major fashion event celebrating creativity and emerging talent.
Normani launches her debut fashion label NORMANI
Normani introduces her first fashion label with SHEIN, offering bold, expressive designs and accessible style through a new year-long partnership.
New Tu Clothing winter styles look premium
Tu Clothing’s new winter collection delivers chic coats, dresses and partywear with premium details and surprisingly affordable prices.
Best NFL outfits of Week 11 highlighted by stars
The standout fashion moments of Week 11 showed receivers and safeties leading the NFL style scene with bold tunnel outfits and confident flair.
Prototype opens North Loop shop
Prototype Vintage marks 20 years in Austin by launching a second location at 123 E North Loop on December 6, expanding its vintage fashion presence.
Country stars shine on CMA red carpet
Lainey Wilson, Kelsea Ballerini and LeAnn Rimes made bold fashion statements at the 2025 CMA Awards red carpet in Nashville.
Vehicle City Fashion Week in Flint
Vehicle City Fashion Week brings creativity and community power to downtown Flint with events led by Fashion Against Violence and local designers.
Ambercycle and the Rise of Circular Fibers
Ambercycle expands the future of circular textiles with Cycora through partnerships policy work and next generation fiber innovation at global scale.
Why Women Turn to Fashion Rentals
Women are shifting to clothing rental services as prices rise, choosing flexible wardrobes with quality pieces, lower costs and no long term commitment.
Fashion Moves Into Modern Home Design
Somerset House shows how former fashion insiders explore interiors through vintage collecting, creative staging and expressive personal taste.
International Fashion Show Highlights
A vibrant showcase where students from fifteen countries present decade-inspired looks, celebrate heritage and share creativity on one global runway.
Taylor Swift and Kelce Criticized for Bold Outfits
Taylor Swift and Travis Kelce face online backlash as fashion critics call their recent designer looks mismatched sparking debates among fans.
Rihanna Debuts Emo Bangs With Gothic Trench Coat
Rihanna unveils long emo curtain bangs and a dramatic black leather trench coat creating a bold gothic look inspired by Matrix style fashion.
Designer Bags Under 100 Gift Guide Winter 2025
Coach Michael Kors and Kate Spade offer stylish bags under 100 with totes crossbodies and satchels that make thoughtful elevated gifts.
Ronnie Fieg and 47 Headwear Winter 2025 Collection
Explore the Ronnie Fieg and 47 Winter 2025 headwear capsule crafted with premium materials, refined details and a special Kith Monday Program release.
Zara x Ludovic de Saint Sernin Winter 2025 Collection
Explore the Zara x Ludovic de Saint Sernin Winter 2025 capsule with bold materials, sleek silhouettes and a designer approach to high street fashion.
Best Dressed Stars Begin the Festive Fashion Season
Celebrities welcome the holiday season with satin sequins and elegant silhouettes as standout red carpet looks define this week’s best dressed moments.
Lilly Pulitzer and Dee Ocleppo Reveal New Collection
The launch of the Lilly Pulitzer and Dee Ocleppo Hilfiger collection in Palm Beach brings vintage prints modern details and celebrity presence to the Worth Avenue flagship.
Selena Gomez Chooses Winter’s Favorite Black Coat
Selena Gomez steps out in an all black look during LA rainstorms and wears the black wool coat trend seen on many celebrities this winter season.
Heidi and Leni Klum Shine in Matching Mini Looks
Heidi Klum and her daughter Leni appear together at the Glamour Awards in Berlin wearing coordinated mini dresses that highlight their close fashion bond.
Henry Samuel Reflects on the Careers of His Parents
Henry Samuel looks back at key moments from the careers of Heidi Klum and Seal and shares how their influence shaped his own start in fashion.
Dior Opens Beverly Hills Flagship with Stars
Jonathan Anderson welcomed Charlize Theron Jennifer Lawrence Greta Lee and others to celebrate the opening of Dior’s new Beverly Hills flagship.
Oakley Factory Team Fall 2025 Collection
Oakley Factory Team presents its Fall 2025 footwear and eyewear collection created with Brain Dead blending outdoor performance and modern street style.
Rooney Mara and Paul Simonon in Givenchy Campaign
Givenchy presents a new campaign by Sarah Burton starring Rooney Mara and Paul Simonon in a refined portrait of friendship craft and modern luxury.
Vivienne Westwood and NANA mark 25 years
Vivienne Westwood releases a special NANA anniversary capsule that blends punk heritage with the contrasting styles of the two main characters.
Elle Fanning Shines in Chanel at MoMA Benefit
Actress Elle Fanning dazzled in a sequin knit two-piece from Matthieu Blazy’s debut Chanel collection while honoring Sofia Coppola at the MoMA Film Benefit.
The Stylish Return Of Neckties In Men’s Fashion
Neckties are making a modern comeback as men embrace creative styling from casual street looks to runway interpretations redefining everyday fashion.
Fashion For Action Returns To Support New Yorkers
Housing Works relaunches its Fashion For Action event with major designer discounts to raise funds for housing and healthcare programs across New York City.
Transparency Driving Fashion Progress
Transparency is becoming the key force driving measurable climate progress in fashion by strengthening accountability and proving real industry change.
Sustainable Fashion Leadership
Fashion groups unite to support suppliers through a unified sustainability model that improves reporting and accelerates decarbonization across the industry.
Michelle Obama and Her Iconic Fashion Choices
Michelle Obama reflects on her most memorable fashion moments and explains how her clothing helped her stay open and connected to people.
Chris Hemsworth Stuns in Beach Look 2025
Chris Hemsworth shares a playful beach video on Instagram showing his shirtless look with family fun that wins hearts across the internet.