The Palm Beach flagship of Lilly Pulitzer welcomed guests on November twelve for the debut of the new Lilly Pulitzer and Dee Ocleppo Hilfiger collection. The launch brought together vibrant colors, tropical motifs and signature Palm Beach flair inside the boutique on Worth Avenue. Dee Ocleppo Hilfiger and Tommy Hilfiger attended the event and greeted guests while previewing the pieces on display.
Exploring Vintage Prints and New Details
Throughout the store visitors were able to view a range of prints that reflected the archival spirit of Lilly Pulitzer. Heather Van Der Mije Lilly Leas Ferreira Dee Ocleppo Hilfiger and Tommy Hilfiger examined original artwork and references that inspired the updated designs. The collaboration draws from the playful visual identity that has defined the brand for decades while introducing refreshed silhouettes for the season.
One of the standout details was a zipper pull shaped with Florida inspired motifs placed on the back of one of the dresses. The small accent highlighted the way the collection incorporates recognizable state symbols into wearable pieces. Guests also noticed whimsical illustrations including alligators and martinis woven into the patterns.
A Social Moment for Palm Beach Style
The launch served as both a fashion presentation and a social gathering. Dee Ocleppo Hilfiger posed for photos with attendees including Michelle Donato Thoss while designers and guests enjoyed a chance to connect over the creative work. The presence of Tommy Hilfiger offered additional excitement as many visitors explored the full collection and discussed the design approach.
The event reflected the bright lively aesthetic of Lilly Pulitzer and the polished sensibility of Dee Ocleppo Hilfiger resulting in a partnership that blends heritage with contemporary style.
