The Ritz Carlton has unveiled a striking new fashion collection created in partnership with Late Checkout, a label known for its witty, avant garde aesthetic. The collaboration merges timeless hotel elegance with modern design, signaling a shift toward lifestyle driven hospitality where fashion, comfort and identity coexist. Rather than offering guests a traditional stay, the partnership reframes luxury as a fully immersive experience that extends well beyond the hotel suite.
This marks the second collaboration between the iconic hotel brand and the Madrid based creative studio. Their first project earned a Gold Cannes Lions award for its bold, cinematic approach. The newest chapter expands the vision, introducing loungewear, accessories and children’s pieces shaped by a palette of navy, ivory and soft blue. The result is a collection that honors the Ritz Carlton legacy while embracing Late Checkout’s playful energy and its belief in hotels as meaningful spaces for modern storytelling.
Expanding the Narrative Across Fashion and Lifestyle
Jamie Kerr, Global Head of Brand and Marketing for The Ritz Carlton, described the expansion as a reflection of how the brand now meets travelers across every type of journey. With family friendly pieces and travel ready accessories, the collection underscores the evolution of a hospitality brand stepping confidently into the lifestyle sphere.
The collection includes reimagined wardrobe staples and unexpected surprises. Light knits are embroidered with the signature lion emblem. Velvet Sukajan jackets carry detailed artwork. New loungewear elevates relaxation with shawl collar robes and flowing cotton pajama sets inspired by evening formalwear. Children’s polos, tees and caps add a charming touch. Home accessories, including blankets and umbrellas, channel the same spirited character. A newly introduced globe motif draws inspiration from vintage travel emblems and celebrates the idea of exploration. Beloved baseball caps return as a defining accessory.
A Creative Evolution Backed by Cinematic Storytelling
For Late Checkout Creative Director Alex Turrión, the second collaboration offered an opportunity to expand the world they built together. Drawing inspiration from Japan, this new chapter feels more layered and personal. It widens the creative boundaries while preserving the tongue in cheek spirit that resonated with audiences during the first release.
The campaign film, directed by Rogelio González and produced by Little Spain, is set at The Ritz Carlton, Nikko. Josh Hutcherson returns as the central character, navigating a surreal, dramatic storyline shaped by the serene landscapes of mountains, lakes and deep forests. The setting positions Nikko as a character of its own, giving the story an emotional calm that contrasts with Late Checkout’s mischievous charm.
Photographer Javier Ruiz’s accompanying photo series extends the film’s cinematic mood. The images express balance through storytelling contrasts: elegance and humor, intimacy and spontaneity, quietude and lively irreverence. Hutcherson worked closely with González to fine tune the tone, ensuring the film captured the true essence of the collaboration.
Global Launch of Chapter II
“Late Checkout: A Ritz Carlton Story – Chapter II” will debut globally on November 18, 2025, across twenty two Ritz Carlton properties. The first activation will be held in New York, followed by a pop up at 7 Spring Street on November 20. Additional launches in Dubai, Geneva and Abama will unfold between late November and December.
Each city will host the immersive Very Late Checkout experience — a one night stay featuring capsule displays, live music, signature cocktails and curated moments celebrating the collaboration. Between December 12, 2025 and March 1, 2026, the experience will reach select destinations worldwide, inviting guests to enjoy embroidered robes, breakfast in bed and exclusive keepsakes.
In Asia, the limited edition collection will be sold exclusively at The Ritz Carlton properties in Bangkok and Tokyo. The Tokyo hotel will also offer a Late Checkout inspired afternoon tea.
A New Benchmark for Integrated Luxury
With this collaboration, The Ritz Carlton positions itself at the intersection of fashion, lifestyle and elevated hospitality. The collection blends refined craftsmanship with emotional storytelling, setting a new standard for what modern luxury can look like — effortless, expressive and deeply personal.
