Zara partners with Ludovic de Saint Sernin for a Winter 2025 capsule that merges the designer’s sensual minimalism with the brand’s global accessibility. The collaboration builds a wardrobe centered on clarity, confidence and modern attitude.
The Vision Behind the Collection
Ludovic de Saint Sernin approaches the project as a way to craft a perfectly edited wardrobe. The collection focuses on pieces that feel refined yet expressive — clothing designed to be worn effortlessly throughout the day and into the night. His signature aesthetic, rooted in fluid silhouettes and subtle provocation, is preserved while adapting to a broader fashion audience.
Materials, Mood and Aesthetic
The collection draws heavily from the energy of New York. There is a mix of sophistication, street influence and late-night glamour. Textures play a central role: silky wool, satin finishes, soft leather, pony-hair details, mesh, and metallic studs. These elements create contrasts between softness and structure, reflecting the designer’s take on contemporary sensuality.
Chrome-tone studs replace the classic eyelet hardware often associated with the designer, giving the capsule a fresh visual identity while keeping its bold spirit intact.
What the Collection Includes
The capsule spans both womenswear and menswear. It includes tailored outerwear, structured dresses, low-rise denim, embellished tops, minimal tank silhouettes, leather boots, sculptural heels, compact bags and metal-accent belts.
The range is designed to function as a complete day-to-night wardrobe, with each piece balancing elegance and edge.
Campaign Story
The campaign was photographed in New York, portraying a narrative of movement through the city from daylight to nightlife. Models shift from tailored coats to shimmering mesh and leather pieces, capturing the collection’s transformation from calm confidence to evening allure. The visuals highlight ambition, individuality and the blend of high-fashion codes with ready-to-wear accessibility.
Why This Collaboration Matters
For Zara, this capsule is part of a broader evolution toward designer-led storytelling and elevated fashion direction.
For Ludovic de Saint Sernin, it is an opportunity to bring his aesthetic to a global audience without losing the identity that defines his brand.
Key Takeaways
- Designer codes made accessible to a worldwide market
- Strong focus on material quality and tactile expression
- A complete wardrobe designed to move effortlessly from day to night
- A collaboration that blends high-fashion ethos with high-street reach
