Givenchy introduces its new campaign directed by Sarah Burton and centered on actress Rooney Mara and musician Paul Simonon. The images highlight the connection between two artists whose presence reflects the evolving identity of the fashion house. The campaign focuses on sincerity emotion and the elegance of personal expression.
Friends as inspiration
Sarah Burton notes that inspiration often comes from people with whom she shares meaningful personal ties. Rooney Mara and Paul Simonon appear together in a calm confident atmosphere that shows how the brand values real human relationships as a source of creativity. Their combined energy shapes the spirit of the campaign.
Emphasis on craftsmanship and heritage
The campaign continues the ongoing Portrait Series and offers an early impression of the direction Burton is bringing to menswear. Paul Simonon wears a sharply tailored suit with strong accessories while Rooney Mara adds a quiet sense of refinement to the visual story. The collection highlights craftsmanship clarity and respect for the house’s long history brought into a modern context.
Why this moment is important
The work signals a shift in the way Givenchy presents itself. Instead of focusing on spectacle the brand turns toward authenticity collaboration and meaningful connection. Luxury is portrayed as something rooted in trust creativity and shared experience rather than exaggeration.
What comes next
Pieces from the collection will gradually appear across Givenchy’s boutiques and digital platforms. The campaign marks a broader creative vision for the house drawing from its classic identity while shaping a renewed future in both menswear and womenswear under Burton’s direction.
