Normani has officially expanded her creative universe with the debut of her first fashion label, NORMANI, launched exclusively with global retailer SHEIN. The artist brings her signature confidence, performance energy and bold identity into a collection designed to encourage self-expression without barriers.
A collection built on confidence and individuality
NORMANI introduces a mix of refined staples and trend-forward silhouettes, blending smooth fabrics, modern cuts and streetwear influences. The pieces embrace sharp lines, daring shapes and wearable textures intended to give everyone the freedom to express personal style with ease.
The brand reflects Normani’s long-standing connection to fashion as a form of identity. She emphasizes the importance of accessibility and inclusivity, positioning NORMANI as a line that welcomes all body types and budgets while celebrating personal empowerment.
A year-long partnership with exclusive drops
The debut marks the beginning of a year-long partnership between NORMANI and SHEIN. Multiple drops are scheduled throughout the year, each introducing new designs, standout pieces and seasonal looks. The collaboration aims to redefine budget-friendly fashion through bolder concepts and elevated styling, offering fans consistent access to new collections.
About SHEIN
SHEIN operates as a global fashion and lifestyle retailer, delivering contemporary apparel and accessories at accessible price points. The company’s on-demand production model supports its mission to make fashion widely available and future-driven.
About Normani
Normani is a multi-platinum artist recognized for her pop and R&B hits, choreography and cultural influence. After rising to global fame as part of Fifth Harmony, she established a successful solo career with multi-platinum singles and collaborations with major artists. Her debut album, “Dopamine,” expanded her artistry with a mix of pop and R&B influences. Alongside her music career, she continues to champion causes related to online safety and cancer awareness through her ambassador roles.
