Italian outerwear brand Ten c, known for its minimalist yet technical designs, is having a standout year. Following its viral moment with Liam Gallagher, who wore the sold-out Dark Olive Skye Ten Anorak during the Oasis reunion concert in Cardiff, the brand is now expanding its physical presence into the UK.
From Oasis to Harvey Nichols
Ten c—short for The Emperor’s New Clothes—is relaunching the Skye Ten Anorak alongside new versions and key AW25 pieces at Harvey Nichols. The first pop-up opened at the Knightsbridge flagship in London, with a second one set to launch at Harvey Nichols in Manchester—Oasis’s hometown—later this month.
Beyond these launches, the collection will also be stocked by top independents such as The Business Fashion, Robert Fuller, and Pocket.
Authentic Style and Cultural Impact
Marketing Director Federica Fusco said that the Gallagher moment was completely organic and unsponsored. His spontaneous choice to wear the jacket highlighted how true style can turn a simple, well-designed piece into a cultural icon.
Ten c confirmed that Harvey Nichols reached out shortly after the surge of public interest. The appearance marked Ten c’s first physical entry into the UK market, previously available only online.
The Skye Ten Anorak Relaunch
Originally created as part of a Ten c x Awake NY collaboration curated by Angelo Baque and Alessandro Pungetti, the Skye Anorak was not meant to be a core line piece. But after Gallagher’s appearance, demand skyrocketed overnight, leading to its reissue for Autumn/Winter 2025.
The original design was made from crinkle nylon and OJJ (Original Japanese Jersey) with a camouflage pattern based on Manhattan’s bedrock map. The relaunch introduces four solid colorways—burgundy, dark olive, taupe, and black—and a new pixelated camouflage print.
Technical Fabric Innovation
Creative Director Alessandro Pungetti explained that OJJ is a polyester-nylon interlock jersey developed in-house and garment-dyed to achieve texture, compactness, and water resistance. In the new Anoraks, this material is combined with ultra-lightweight nylon to recreate the vintage sheen of early 1980s nylon fabrics.
Global Expansion Ahead
Beyond the UK, Ten c continues its global rise. The brand recently opened its first store inside Hyundai Department Store in Korea, with another pop-up coming to Lotte Department Store. A flagship store in Italy is also in the works, along with new collaborations expected to be announced in January 2026.
Ten c’s philosophy remains focused on authenticity, craftsmanship, and longevity—values that resonate strongly with both fashion purists and a new generation of fans discovering the brand through modern cultural icons.
