A Mother–Daughter Collaboration
Supermodel Yasmin Le Bon and her eldest daughter Amber have teamed up once again with George at Asda to promote a collection designed to prove that fashion can be both stylish and accessible. For Yasmin, working with her daughter brings joy and comfort, rooted in their close relationship and mutual understanding.
Value and Conscious Shopping
Despite her decades-long modeling career and status in the industry, Yasmin emphasizes that price and value remain important. She criticizes inflated prices in the fashion world, noting that clothes should bring joy, not frustration. Amber agrees, adding that every purchase should be thoughtful and long-lasting, something you wear for years rather than weeks.
A Collection of Timeless Pieces
The new George collection features 16 versatile pieces, ranging in price from £8 to £49.50. From denim to roll-neck sweaters and ankle boots, the items are designed to suit everyday wardrobes. Yasmin and Amber point out that in their family, clothes are often shared or passed down, proving that well-chosen fashion can last across generations.
Different Styles, Shared Love for Fashion
Amber prefers a monochrome palette and minimalism, while Yasmin embraces bold patterns, colors, and variety. Yasmin recalls her early modeling years wearing iconic designers such as Alaïa and Comme des Garçons. Some of those treasured pieces she has given away, while others she keeps for her daughters — and even for potential granddaughters.
Family at the Heart of Style
Living in Putney, Yasmin treasures the closeness of her family, with daughters and grandchildren nearby. For both Yasmin and Amber, fashion is not only about personal style but also about connection, memory, and continuity.
