A Historic Backdrop for a Bold Statement
On September 29 at 9:15 p.m., during Paris Fashion Week, L’Oréal Paris will host its highly anticipated annual runway show in front of the Hôtel de Ville, the historic city hall of Paris.
A Feminist Reimagining of a Classic Motto
This year, the beauty brand reinterprets France’s emblematic motto — “Liberté, Égalité, Fraternité” — with a feminist twist: “Liberty, Equality, Sisterhood, You’re Worth It.” The updated slogan highlights the company’s dedication to women’s empowerment and the promotion of self-worth.
A Star-Studded Lineup
The runway will bring together many of the brand’s ambassadors, including acclaimed actresses, models, athletes, and cultural icons such as Gillian Anderson, Simone Ashley, Marie Bochet, Cindy Bruna, Viola Davis, Jane Fonda, Bebe Vio Grandis, Ariana Greenblatt, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria, Andie MacDowell, Helen Mirren, and Aishwarya Rai. They will be joined by well-known designers and beauty professionals, making the event both glamorous and meaningful.
Global Access Through Digital Platforms
In a move to ensure accessibility, the show will be streamed live on Instagram, TikTok, YouTube, Roblox, and the official L’Oréal Paris website. Watch parties will also be organized in major cities worldwide, extending the atmosphere of the Paris runway to audiences across the globe.
Creative Champions Behind the Scenes
This marks the eighth edition of Le Défilé L’Oréal Paris since its launch in 2017. The creative direction will be led by the brand’s new global makeup artist, Harold James, and by internationally renowned hair artist Stéphane Lancien, ensuring that the beauty vision matches the strength of the show’s message.
In Summary
With the theme “Strut Your Worth,” L’Oréal Paris once again blends fashion, beauty, and empowerment, transforming the runway into a powerful statement of unity, strength, and sisterhood.
