The Tokyo-based bag and accessory house Yoshida & Co commemorates its 90th anniversary with an exhibition titled “Every Day Is a New Beginning”. This event pays tribute to its founder and highlights nearly a century’s worth of Japanese manufacturing excellence.
What is on display
The exhibition features never-before‐seen items, including the founder’s original handcart used post-war, a bespoke bag created for a major Japanese film, a signature horseshoe-shaped coin purse, and an archival trunk case. In addition, special silkscreen posters and limited-edition anniversary items are offered.
Philosophy and heritage
Founded in 1935, Yoshida & Co has maintained its commitment to “Made in Japan” craftsmanship. The brand’s philosophy treats bags as functional tools, combining utility with aesthetic care, and infusing each piece with dedicated craftsmanship.
Exhibition details
The event runs for a limited time, held at the cultural venue Kudan House in Tokyo from November 14 to November 16. Attendance is by reservation. Visitors can explore the brand’s legacy and shop select anniversary items on site.
