Launch in London
Sisley K, the premium line from Sisley under the Benetton Group, is set to make its UK debut during London Fashion Week after appearances in Rome and Florence.
The brand will be showcased at the flagship Oxford Street store, presenting a collection designed by a Korean team in Seoul. The line targets cosmopolitan women, combining impeccable tailoring with a modern take on urban minimalism.
Expansion Strategy
The launch forms part of a wider international expansion by the Benetton Group, which includes dedicated corners in major locations such as Rome, Milan, Verona, Bologna, Bolzano, Palermo, Venice, and the OrioCenter mall near Bergamo airport.
Fall Collection Themes
The Fall collection introduces two key directions. The first, Poetic Romance, reimagines boho elements with a romantic touch, offering soft and refined elegance. The second, Day Traveler, presents a versatile and practical wardrobe for modern, dynamic women.
Immersive Debut Experience
On launch day, Oxford Street’s store windows will transform into a digital installation with towering arch screens showcasing visuals inspired by International Klein Blue and its connection to the Sisley K universe. Inside, a dedicated Sisley K area will remain open beyond Fashion Week.
Availability
Currently, the collection is available only in select stores and through Sisley’s online shop.
