Rixo is back on the official London Fashion Week schedule this season to celebrate a milestone: the brand’s 10-year anniversary. The label will unveil its SS26 collection, We Are One, described as “a vibrant celebration of humanity.” This collection not only expands Rixo’s product categories but also coincides with a complete rebranding of the business.
A Bold Anniversary Collection
Known for vintage-inspired womenswear featuring bold colors and prints, Rixo is making a statement for its 10th anniversary. For the SS26 showcase, the brand has collaborated with Liberty Fabrics to produce exclusive designs that honor the iconic British textile house. This partnership also commemorates Liberty’s 150th anniversary, highlighting how heritage and contemporary brands can create harmony together.
Collaboration with War Child
Rixo is partnering with War Child to launch limited-edition T-shirts, with all profits supporting the organization’s efforts to protect, educate, and advocate for children affected by conflict. Currently, nearly one in five children worldwide live in or are fleeing from conflict zones.
Expanding Beyond Ready-to-Wear
The We Are One collection goes beyond dresses to offer complete head-to-toe looks, including accessories and shoes. The brand emphasizes “the beauty of diversity and the strength of unity,” drawing inspiration from British eccentricity, bohemian Indian craftsmanship, and Arabic embroidery. Hidden messages are subtly integrated into the prints, adding depth and meaning.
An Immersive Experience
Outside the venue, the Rixo-branded Joni bus will be transformed into an exhibition that charts the brand’s journey, from its origins in a Rixo living room to its current global success.
A Year of Celebrations and Rebrand
London Fashion Week marks the beginning of a year-long celebration for Rixo’s 10th anniversary. The rebrand includes fresh photography, updated imagery, new fonts and logos, redesigned packaging, and a full website overhaul. These updates reflect the brand’s evolution over a decade while staying true to its distinctive DNA.
