Georgian designer Demna made his official debut as Gucci’s creative director this week in Milan. He stepped into the role in July after a decade at Balenciaga and now faces the challenge of reviving a house that has struggled with declining sales and fading momentum.
A New Chapter Begins
After ten years of redefining the style of Balenciaga, Demna took over Gucci in mid-2025. The fashion house has recently seen a significant drop in revenue and market performance, which prompted the leadership change. His arrival is intended to bring new energy and restore the brand’s presence at the top of the luxury fashion market.
What This Debut Means
Demna is widely regarded as a visionary who has consistently blended streetwear-inspired aesthetics with high fashion. His debut for Gucci has generated enormous anticipation across the industry. His appointment also represents a symbolic break with tradition, as he is the first non-Italian in years to guide Gucci’s creative direction. With him, the brand seeks to refresh its image and reach a new generation of customers while staying true to its heritage.
Looking Ahead
The fashion world is watching closely how Demna’s ideas will reshape Gucci. His first full runway show for the house is expected in early 2026. Until then, the focus is on redefining expectations both within Gucci and among its global audience.
