OFFICIAL TOURNAMENT RULES
How It Works
The official format, rules and judging system of LookBerry Fashion Battles.
LookBerry TV Presents
Official Tournament Rules
Everything you need to know before entering the competition.
01
The Purpose
LookBerry Fashion Battles is a weekly YouTube competition where models compete to create the strongest commercial fashion look using collections provided by participating fashion brands.
Every battle challenges contestants to combine creativity, speed and commercial thinking while producing professional content with real commercial value.
02
Warm-Up & Collection Preview
Before the competition begins, contestants enter the boutique for the Warm-Up.
Models explore every participating brand’s collection, memorize the placement of garments, discuss ideas with their photographers and create one practice look for a short photoshoot.
Once the Warm-Up ends, every item is returned to its original place inside the boutique before the battle begins.
03
The Challenge Reveal
After the Warm-Up, the theatre curtain closes and contestants take their starting positions.
The host reveals the official battle theme from a sealed envelope.
Once the theme is announced, the theatre curtain opens, revealing the boutique for the first time.
04
The Start of the Battle
When the siren sounds, the six-minute countdown begins.
From that moment, every second counts as models race into the boutique, select garments, complete their commercial fashion look and then join their photographers on the cyclorama to produce campaign-quality photos and videos before time runs out.
05
Competition Rules
Every battle follows a small set of official rules designed to ensure a fair competition for every model.
First Touch Rule. The first model to touch a garment has the exclusive right to use it.
One Visit to the Boutique. Once a model leaves the boutique, returning is prohibited. Photographers may not enter the boutique.
Respect the Collection. All garments must be handled with professional care. Damaging a brand’s collection may result in immediate disqualification.
06
Time Is Up
When the countdown reaches zero, the studio lights go out and the battle immediately comes to an end.
Only content completed before the timer expires is accepted for judging. Models that fail to finish their commercial campaign before time runs out are eliminated from the current battle.
07
Expert Review
After the battle, the Brand Decision Makers Team representing a luxury fashion brand reviews the strongest photographs and videos created during the competition.
Acting as the brand’s casting team, they evaluate each contestant from the perspectives of styling, creative direction, marketing potential, brand fit.
08
Online Voting
After each episode, voting opens in the LookBerry app and remains open until Friday.
Viewers can explore every battle, browse each contestant’s photos and videos, discover featured brands, explore their collections and vote for their favorite models throughout the voting period.
09
Community Voting
Every vote is recorded by the platform, ensuring a transparent and verifiable process.
Both Style Likes and Attraction Likes contribute to each model’s overall score. The professional judges cast the first official votes through the LookBerry app, while Berries Club members serve as the official online jury.
10
Commercial Performance
The competition continues long after the studio lights go out.
If viewers purchase items featured during the battle, the commercial success of those looks also contributes to the final results, rewarding contestants who create content with real value for participating fashion brands.
11
Awards & Opportunities
Participants may receive sponsored gifts from participating fashion brands, professional content, and new commercial opportunities with fashion brands, photographers, and agencies.
Finalists receive priority promotion across the LookBerry platform and increased visibility within the fashion industry.
