‘It’s not been enough to carry the day’: Why the Victoria’s Secret rebrand is over.

Victoria's Secret has undergone a significant transformation to shed its hyper-sexualized image and appeal to younger consumers who prefer more contemporary brands like Savage X Fenty and Parade. “Sexiness can be inclusive,” said Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers. “Sexiness can celebrate the diverse experiences of our customers, and that’s what we’re focused on.” The company's focus is on inclusivity and celebrating the diverse experiences of its customers. The main goal is to increase profitability and reach annual sales of over $7 billion. To achieve this, Victoria's Secret plans to invest in new categories, such as activewear and swimwear, update its existing stores, and open new locations worldwide. The company aims to expand its product offerings beyond bras, underwear, and pajamas and reintroduce swimwear and activewear, which were previously discontinued.