When Victoria Beckham launched her fashion label in 2008, the reception was skeptical. Many saw her as a celebrity experimenting with design, not a serious creative. Yet almost two decades later, she shows at Paris Fashion Week alongside The Row and Loewe — a testament to perseverance and evolution.
A recent Netflix documentary charts this transformation, revealing her determination to build a respected fashion house while navigating vulnerability, reinvention, and risk.
Early Support and Creative Growth
In her early days, Beckham relied on designer Roland Mouret for technical guidance — from pattern cutting to sourcing fabrics. A defining moment came when she altered a gifted Versace dress: shortening sleeves, lowering the hem, refining the shape. That instinct showed she wanted not only to wear fashion but to create it.
Despite this, the industry remained dismissive. Her glamorous image and celebrity aura were perceived as barriers to credibility. Mouret once advised her to “kill the WAG” persona — sparking a stylistic transformation toward understated sophistication.
A Shift in Self-Perception
In 2008, Beckham starred in a Marc Jacobs campaign shot by Juergen Teller. Instead of glamour, she posed humorously inside a giant Marc Jacobs bag. The act of self-parody redefined her image, blending irony and authenticity. It was the moment she embraced confidence through humility.
Financial Challenges and Recovery
Behind the spotlight, her business struggled. David Beckham personally funded operations in the early years, keeping the label afloat. Without his help, she admits, the brand might not have survived.
In 2024, revenue rose 26% to £112.7 million, though losses widened to £4.8 million. Net liabilities decreased from £39.7 million to £29.7 million, with the Beckhams and private investors adding £6.2 million to maintain growth.
Reinvention and Respect
Once dismissed for her figure-hugging dresses and handbags, Beckham has achieved quiet respect. Her evolution reflects persistence, creative conviction, and the courage to redefine herself.
