Sofia Richie Grainge brings her personal journey into the spotlight with her new clothing line, SRG. Created in collaboration with Revolve, the debut collection includes minimalist outerwear, elegant eveningwear, and versatile business pieces — each reflecting her experience as a mother to 16-month-old Eloise.
“I walked through all the different stages of my life,” Sofia shared with W Magazine. “Being at home with my daughter, going out with girlfriends, working.” For her, SRG is more than just a brand — “it’s like one of my babies.”
Designed for Every Moment
Sofia envisioned SRG as a wardrobe that transitions effortlessly between daily roles. “I wanted to create a range that can go from extremely casual at home, to a business meeting, to a fun night out,” she explained. “I put myself in those situations and designed pieces that felt right.”
Built on Identity and Confidence
The model and designer — daughter of Lionel Richie and Diane Alexander — admits she once wore clothes that didn’t reflect her true self. “I’ve been in situations where I wore things that didn’t feel right. Now I’d speak up and say, ‘This isn’t me,’” she told Elle. “Those moments taught me to stand up for myself, and SRG is built on that philosophy.”
Leaving a Legacy for Eloise
Beyond fashion, SRG holds emotional meaning. “I want my daughter to look back at SRG in 20 years the way I look in my mom’s closet now,” Sofia said. “To find timeless pieces that still feel amazing — that’s how I measure success: longevity.”
Evolving Style, Enduring Spirit
Sofia’s design sensibility evolved through motherhood. During pregnancy, she had to adapt her wardrobe — “It’s hard to dress a changing body” — but after welcoming Eloise, she feels her personal style has returned. With SRG, Sofia celebrates motherhood, individuality, and timeless confidence.
