Fashion Month may be over, but October keeps the industry buzzing with creative launches, collaborations and nostalgic revivals. From Chanel and Burberry to Yu Mei and Merit, here’s everything shaping this season’s conversation.
MECCA Celebrates Art with Karen Black
Australian retailer MECCA marks ten years of art-driven beauty by partnering with painter Karen Black for its Beauty All Around Holiday campaign. Working with the National Gallery of Victoria, every box, ribbon and bag becomes a mini canvas splashed with expressive colour. Gift packaging turns into collectible art that brings joy to the holiday season.
Yu Mei Arrives in Sydney
New Zealand’s cult accessories label Yu Mei debuts in Australia with A Portmanteau in Residence, an immersive lounge by Knight Associates. Inspired by vintage trunks and the intimacy of a woman’s wardrobe, the space mirrors Yu Mei’s ethos of craftsmanship and utility. Visitors can explore the beloved Braidy Bag and new Utility Range in Paddington through November 9.
Tommy Hilfiger Revives Tommy Girl
The Tommy Jeans Fall 2025 campaign revives 1990s spirit through a modern lens. Shot by Clara Balzary, it stars Jang Won Young, Samara Cyn, Lindsay Vrckovnik and Eniola Abioro, mixing denim classics with collegiate cool. “It’s about owning your individuality,” says Tommy Hilfiger as the refreshed Tommy Girl capsule bridges heritage and youthful energy.
Chanel Names Nicole Kidman & Ayo Edebiri Ambassadors
Creative director Matthieu Blazy ushers in a new era at Chanel, appointing Nicole Kidman and Ayo Edebiri as official ambassadors. Kidman returns as the house’s timeless muse while Edebiri brings humor and fresh vision. Together they embody the Chanel woman — bold, curious and joyful.
RIMOWA Introduces Ballerina Pink
German Maison RIMOWA softens its aesthetic with Ballerina Pink, a sorbet-rose tone blending romance and durability. Across luggage and travel accessories, the shade adds playful luxury while maintaining precision engineering and polycarbonate strength.
Burberry’s Postcards from London
Directed by John Madden and starring Olivia Colman, Postcards from London turns everyday British life into cinematic storytelling. Colman embodies locals from chip-shop owners to cricket fans as models Amelia Gray, Mona Tougaard and Liu Wen showcase Daniel Lee’s reinvented trenches — heritage meets humour and modern ease.
Merit Adds a Soft Shine
Cult beauty brand Merit launches Solo Shadow Shimmer, a pearl-infused edition of its matte classic. Lightweight and finger-friendly, it delivers a gentle glow for everyday wear. Fronted by Christina Ricci, the campaign channels 90s minimalism with refined glamour.
Roger Vivier Opens a Living Archive
At 98 Rue de l’Université in Paris, Roger Vivier unveils Maison Vivier, curated by Inès de La Fressange. The 18th-century townhouse houses over a thousand creations including designs for Princess Soraya and Queen Elizabeth II, celebrating Parisian elegance through art and craft.
Antler’s Discovery Collection
British brand Antler expands its eco-conscious line with the Discovery Collection: a wheeled duffel and 45 L backpack crafted from recycled fabrics. Functional, streamlined and ready for adventure, they merge design innovation with heritage utility.
The Takeaway
October 2025 proves that fashion and beauty are no longer about trends alone — they’re about creativity, identity and the stories brands choose to tell.
