‘It’s not been enough to carry the day’: Why the Victoria’s Secret rebrand is over.

Victoria's Secret has undergone a significant transformation to shed its hyper-sexualized image and appeal to younger consumers who prefer more contemporary brands like Savage X Fenty and Parade. “Sexiness can be inclusive,” said Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers. “Sexiness can celebrate the diverse experiences of our customers, and that’s what we’re focused on.” The company's focus is on inclusivity and celebrating the diverse experiences of its customers. The main goal is to increase profitability and reach annual sales of over $7 billion. To achieve this, Victoria's Secret plans to invest in new categories, such as activewear and swimwear, update its existing stores, and open new locations worldwide. The company aims to expand its product offerings beyond bras, underwear, and pajamas and reintroduce swimwear and activewear, which were previously discontinued.

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19 October 2023Paris Fashion Week: Naomi Campbell on the Spring-Summer 2024 runways

The nine days spent in Paris were filled with intense emotions. Despite exhaustion from previous fashion shows in New York, London, and Milan, attendees were energized. The weather was unpredictable, with bursts of rain providing relief from the humid heat. Attendees used their invitations as makeshift fans, and some even carried handheld electric ones to stay cool.

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13 October 2023Jimin from the South Korean group BTS became the main face of the spring Dior campaign

The collection celebrates Kim Jones' fifth anniversary at the House and pays homage to those who came before him at Dior. As for the lookbook itself, soft tailoring and sophisticated knits reflect Jimin's energy, showcasing fluidity and comfort in relaxed silhouettes.

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13 October 2023Good morning with Kendall Jenner on the FWRD platform

Good morning with Kendall Jenner in an advertising campaign dedicated to the release of her new collection of leisurewear on the FWRD platform - “Borrowed from the Fry.”