Luxury fashion houses are embracing warmth, nostalgia, and togetherness for the Holiday 2025 season. From Prada’s cinematic winter journey to Mulberry’s joyful British gathering, the world’s leading brands bring festive storytelling to life with elegance and creativity.
Mulberry
Mulberry returns to its British heritage with a celebratory campaign titled “Here We Go Round the Mulberry Tree.” Starring Penelope Tree and Cora Corré, the series of films and stills captures a cheerful reunion beneath the Mulberry Tree. The spotlight falls on new-season icons such as the Lennox, Mini Heritage Bayswater, and the reimagined Roxanne bags, all crafted with timeless British charm.
Prada
Prada’s Holiday 2025 campaign, photographed by Glen Luchford, follows Maya Hawke, Damson Idris, Letitia Wright, Louis Partridge, and Li Xian on a cinematic automobile journey through snowy landscapes. The imagery reflects the spirit of kinship and generosity, while short films reveal the cast sharing personal memories of holiday moments and connection.
Coach
Coach’s vibrant Holiday 2025 campaign features Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae embarking on bold new adventures with their Coach bags. Captured by Dan Beleiu, the campaign showcases the brand’s signature silhouettes — from the classic Tabby to the new Mott Messenger — all part of its New York-inspired collection that celebrates individuality and self-expression.
Boss
The Boss Holiday 2025 campaign, directed by Trey Laird for Team Laird, stars TikTok sensation Khaby Lame and model Amelia Gray in a gilded festive world. Wrapped in pieces from the Boss x Steiff collaboration, the duo explores luxurious gifts and surprises, with singer Khalid adding playful narration that blends style, humor, and warmth.
Ferragamo
Ferragamo revisits themes of nostalgia and family in a poetic campaign centered on giving and dressing up. Through short films and elegant visuals, the brand showcases handcrafted shoes, bags, silk scarves, and ties — timeless expressions of Italian artistry and refinement that define Ferragamo’s legacy.
Tommy Hilfiger
Tommy Hilfiger embraces the season with global star Jisoo leading the campaign. Plush textures, vibrant colors, and signature Americana prep are reimagined for modern celebrations. In true Tommy spirit, the campaign will roll out through festive activations in key cities around the world.
Max Mara
Max Mara transforms its iconic camel tones into a serene winter dreamscape. The campaign highlights the 101801 Icon Coat, Olimpia Jacket, and Whitney Bag — symbols of timeless elegance — as softly falling snow creates a scene of sophistication and calm, evoking the quiet beauty of the holiday season.
