Premium British lifestyle brand Crew Clothing has confirmed the opening of a new 1,054 sq ft store at Churchill Square in Brighton, scheduled for late autumn 2025. The new boutique will create four new jobs and marks another step in the brand’s expanding retail strategy.
This launch follows ten new store openings earlier in 2025 and accompanies plans for 20 additional locations across the UK in 2026.
Celebrating With Exclusive Launch Offers
To celebrate the opening, Crew Clothing will offer visitors Nyetimber tasters and £10 off purchases of £50 or more for the first 50 customers. Those early shoppers will also receive an exclusive Crew-branded tote bag and a surprise gift.
The Brighton location will showcase the brand’s Autumn/Winter 2025 collection, featuring its signature coastal-inspired designs.
A Return to Coastal Roots
Suzanne Wildley, Head of Retail South, expressed her excitement about the opening:
“We’re thrilled to be opening in beautiful Brighton. Crew Clothing was born by the coast, and that influence remains central to our collections. It feels perfectly fitting to return to a seaside city where the brand’s spirit truly belongs.”
For Wildley, the launch also carries personal meaning: Brighton is her hometown, and her career began at Churchill Square. “It feels like a full-circle moment,” she added.
What Shoppers Can Expect
Visitors will find Crew Clothing’s signature style across collections for men, women and children. Key pieces include heritage rugby shirts, Breton stripes and smart tailoring, blending comfort with classic British design.
The brand continues its strong association with national sports, maintaining partnerships with the England Red Roses, the Lawn Tennis Association, the Henley Royal Regatta, and the Exeter Chiefs rugby club.
