A$AP Rocky Announced as Creative Lead for Puma's Formula 1 Collaboration

Puma has appointed rapper A$AP Rocky as the creative director for their collaboration with Formula 1. This partnership aims to merge the world of motorsport with streetwear's flair. A$AP Rocky is set to introduce unique capsule designs for the Puma-F1 alliance and will have a hand in shaping Puma's seasonal fashion trajectory. An exclusive Puma x F1 apparel and accessory line is slated for a debut this year, offering a glimpse of multiple capsule collections linked to major F1 events in 2024.
Paris Fashion Week: Naomi Campbell on the Spring-Summer 2024 runways
The nine days spent in Paris were filled with intense emotions. Despite exhaustion from previous fashion shows in New York, London, and Milan, attendees were energized. The weather was unpredictable, with bursts of rain providing relief from the humid heat. Attendees used their invitations as makeshift fans, and some even carried handheld electric ones to stay cool.
Jimin from the South Korean group BTS became the main face of the spring Dior campaign
The collection celebrates Kim Jones' fifth anniversary at the House and pays homage to those who came before him at Dior. As for the lookbook itself, soft tailoring and sophisticated knits reflect Jimin's energy, showcasing fluidity and comfort in relaxed silhouettes.
Good morning with Kendall Jenner on the FWRD platform
Good morning with Kendall Jenner in an advertising campaign dedicated to the release of her new collection of leisurewear on the FWRD platform - “Borrowed from the Fry.”
A$AP Rocky Announced as Creative Lead for Puma's Formula 1 Collaboration | LookBerry